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| IBM in China | |
| 摘 要： | IBM,the name brand of an Americancomputer,entered the Chinese marketonly a short time ago,but its fame isalmost on a par with Japanese electricappliances and German automobiles.Howdid IBM enter the Chinese market and becomeso well-known among its numerouscustomers?Is there any secret for its success?With these questions,our reporter went tothe headquarters of IBM(China)Co.Ltd. Located at the Lido Hotel near theBeijing Airport Highway,IBM(China)Co.Ltd.occupies two floors.Our reporter was |
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