Bainbridge Festive Foods |
| |
Authors: | Lisa House,& Ken Hood |
| |
Affiliation: | Agribusiness Institute,;Food and Fiber Center, Mississippi State University |
| |
Abstract: | Lara Owens and Kathleen Pegram were starting to worry about their newly acquired business, Bainbridge Festive Foods. Bainbridge, a supplier of specialty jams, jellies, and pickles, sold its product through many outlets but relied heavily on a relationship with Cracker Barrel (a restaurant usually accompanied with a country gift store). Many issues face Bainbridge Festive Foods and its new owners. This case offers the opportunity to examine a small agribusiness facing many common issues: reputation (food quality and safety), change in ownership, reliance on one outlet, and a price structure that had not been examined since the firm's inception. |
| |
Keywords: | |
|
|