大兴安岭北奇神产品销售策略探析

介绍了北奇神品牌的背景及现状,分析了产品的特点,指出产品存在质量不高、数量不足、市场营销策划不周、企业机制不活、人才匮乏等方面的问题。针对产品定位、目标顾客、细分市场、市场测量、营销模式、特色商品营销、宣传体系等七个方面进行了详细的销售体系策划,提出了新的经营和销售理念。提出了产品供应管理、销售商品管理、客户服务管理、财务管理四个方面的管理措施,从而建立起北奇神产品营销及管理的一套完整管理体系。

On the Sale Strategy of Daxing''''anling Beiqishen Product

Introduced the the background and status of Beiqishen brand. Analysed characters of the product,and point out the problems of quality ,quantity ,marketing,mechanism and talent.Against product location,target customers,segments of the market,market surveying,marketing model,features merchandise marketing,propaganda system gived the detailed planning system sales,a new management and marketing concepts.Raised up the countermeasures of product supply chain management,merchandise sales management,customer service management and financial management in order to establish a complete management system of Beiqishen product's marketing and management.