| 高科技企业营销的创新思路及对策研究 |
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| 引用本文： | 徐俊菊. 高科技企业营销的创新思路及对策研究[J]. 石家庄经济学院学报, 2006, 29(3): 320-322 |
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| 作者姓名： | 徐俊菊 |
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| 作者单位： | 河北经贸大学,财务处,河北,石家庄,050061 |
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| 摘 要： | 高科技企业市场营销策略如何，对高科技企业的发展起着至关重要的作用，而我国多数高科技企业在市场营销方面一直是薄弱环节，是制约高科技企业发展的瓶颈。对我国高科技企业营销面临的关键问题，提出了高科技企业市场营销的创新策略和高科技企业营销创新的具体对策。
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| 关 键 词： | 高科技企业 市场营销策略 营销创新 |
| 文章编号： | 1007-6875(2006)03-0320-03 |
| 收稿时间： | 2006-01-20 |
| 修稿时间： | 2006-01-20 |
The Research of the Ideas and Countermeasures of High-tech Enterprises' Marketing Innovation |
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| XU Jun-ju. The Research of the Ideas and Countermeasures of High-tech Enterprises' Marketing Innovation[J]. Journal of Shijiazhuang University of Economics, 2006, 29(3): 320-322 |
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| Authors: | XU Jun-ju |
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| Abstract: | The marketing strategy of High-tech enterprises plays an important part for the development of high-tech enterprises. But in China, the marketing in high-tech enterprises is a weak point, this restricts the development of high-tech enterprises. In this paper, the author aims at discussing the key problems that the high-tech enterprises confront with, and proposing the idiographic countermeasures for high-tech enterprises marketing innovation. |
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| Keywords: | high-tech enterprise the countermeasures of marketing the innovation of marketing |
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