Product development based on users' needs assessment by single and comparative assessment methods |
| |
| Institution: | 1. UroTiss GmbH, Dresden, Germany;2. St. Hedwig Hospital, Department of Urology, Berlin, Germany;3. Zeisigwald Clinics Bethanien, Department of Urology, Chemnitz, Germany;4. Centro Chirurgico Toscana, Arezzo, Italy;5. Urology Unit, Ospedale del Valdarno, Santa Maria alla Gruccia, Montevarchi-Arezzo, Italy;1. South American Center of Excellence for Cardiovascular Health (CESCAS), Institute for Clinical Effectiveness and Health Policy (IECS);2. CRONICAS Center of Excellence in Chronic Diseases, Universidad Peruana Cayetano Heredia, Peru;3. INCAP Research Center for the Prevention of Chronic Diseases, Institute of Nutrition of Central America and Panama, Guatemala |
| |
| Abstract: | This paper develops a method of user's needs assessment in order to improve the quality, sales and advertising of a new product, and presents the results of its application to a medical materials case.The method proposed in this paper is based on such concepts as “Product Characteristics”, the “Stimulus-Response Model” and a combination of the single assessment method and the comparative assessment method.The results allow us to identify the key points for next improving the new product and the selling or advertising activities by product segment of the new product and existing products, by using strengths of the new product when compared with competitive products. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
