我国乡村旅游发展现状与对策研究——以成都市乡村旅游为例

通过分析我国乡村旅游发展的现状与特征,指出目前制约乡村旅游可持续发展的若干问题:产品单一、特色不突出、经营管理水平低下及营销和品牌意识差等,提出应对乡村旅游景点实施产品差异化战略、品牌化战略,加强科学规划,强化经营管理,加快培养专业人才等措施,以增强乡村旅游的核心竞争力,实现乡村旅游可持续发展。

Present Situation and Countermeasures of Rural Tourism in China: Taking Rural Tourism of Chengdu as an Example

Citing the status and features of rural tourism in our country, the article pointed out that the problem constraining on sustainable development of rural tourism. Such as single product, unprominent feature, poor management and lacking marketing and brand awareness. On this basis, the article proposed that product differentiation and brand strategy. Of course, strengthening the scientific planning, strengthening management, strengthening of personnel training, enhance the competitiveness are important to ac...