对我国寿险公司个人营销制度的思考

目前个人营销制度是我国寿险业的主要销售制度。在推动寿险业发展的同时,个人营销体制的诸多弊端也逐渐凸现出来。鉴于我国寿险业所处的发展阶段和其它诸多因素,我们认识到,个人营销制度在未来几年里,仍然是我国寿险销售制度的重要组成部分。文章最后,为了让个人营销制度踏上健康发展的道路,继续发挥对寿险业的积极推动作用,我们提出了对个人营销制度的改革建议。

Thinking of the personal marketing system of the life insurance companies of our country

The personal marketing system is a main sale system of the life insurance of our country at present. While driving the development of life insurance, a great deal of drawbacks of the personal marketing system are getting protruding gradually too. Considering the developing stage which the life insurance is in and other factors ,we come to realize ,the personal marketing system is still the important part of the sale system of life insurance in the years to come . In the end, to let the personal marketing system make set foot on the healthy road and continue playing the active role to the life insurance, we have put forward the reform suggestion to the individual marketing system.