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古村镇旅游开发效果评价:居民感知、专家意见及其对比
引用本文:宋子千,宋瑞. 古村镇旅游开发效果评价:居民感知、专家意见及其对比[J]. 旅游学刊, 2010, 25(5)
作者姓名:宋子千  宋瑞
作者单位:1. 中国旅游研究院,北京,100005
2. 中国社会科学院财政与贸易经济研究所,北京,100836
基金项目:国家社科基金项目(07CJY049))资助~~
摘    要:本文通过问卷调查和访谈,从成本和收益角度就专家及当地居民对周庄、同里、西递、宏村等4个古村镇旅游开发效果评价进行了量化分析。结果显示,对于古村镇而言,旅游开发总体上是利大于弊,其中经济收益是当前古村镇旅游开发首先应该考虑的因素;从不同主体对这4个古村镇旅游开发的评价来看,不仅专家群体和居民群体之间存在差异,而且其内部也存在分歧,尤以专家群体更为明显。

关 键 词:古村镇  旅游开发效果  专家意见  居民感知  

An Effect Evaluation on the Tourism Development of Ancient Historical Towns:Analysis and Comparison of Residents' Perceptions and Experts' Opinions
SONG Zi-qian,SONG Rui. An Effect Evaluation on the Tourism Development of Ancient Historical Towns:Analysis and Comparison of Residents' Perceptions and Experts' Opinions[J]. Tourism Tribune, 2010, 25(5)
Authors:SONG Zi-qian  SONG Rui
Affiliation:1.China Tourism Academy/a>;Beijing 100005/a>;China/a>;2.Institute of Finance and Trade Economics/a>;Chinese Academy of Social Sciences/a>;Beijing 100836/a>;China
Abstract:The paper,through questionnaire survey and interviews,makes a quantitative analysis of experts' and local residents' effect evaluation on the tourism development of four ancient historical towns of Zhouzhuang,Tongli,Xidi and Hongcun from the perspective of costs and benefits.The result shows that generally speaking,tourism development brings more benefits than costs,in which economic benefit is the factor that should be firstly taken into account.Viewing from different subjects on the evaluation of these fo...
Keywords:ancient historical town  the effect of tourism development  experts' opinion  residents' perception  
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