浅议民航分销渠道管理策略

随着航空企业管理的改革,民航企业的竞争日趋激烈,民航分销面临着新的市场机遇与挑战。文章从目前我国民航企业分销渠道的现状入手,分析了民航企业分销渠道管理在旅客、公司内部、管理人员及分销渠道的中间环节等方面存在的问题,进而针对这些问题提出了以旅客满意为管理目标、加强管理人员素质、创新分销渠道等相应的管理策略。

Suggestions on the Management Strategy of CAAC's Distribution Channels

with the reform of airline's management,the competition of CAAC has become sharper and the distribution channels of CAAC also faces new opportunity and challenge. Based on the current situation of CAAC's distribution channels,the article analyzes the problems on the management of CAAC's distribution channels over passenger,company insider,manager,intermediate links of distribution channels etc. In terms of these problems,the article puts forward the relative managing strategies,such as,of the purpose of mee...