基于订单生产的供应链价格与承诺交货时间决策和协调

针对订单生产需求受价格和承诺交货时间影响以及延期现象,建立由生产商和销售商组成的供应链价格与承诺交货时间决策模型。研究表明:最优承诺交货时间绑定在服务水平上,提高服务水平可以降低双重边际化效应;相对于集中决策,分散决策采用较高的价格和较短的承诺交货时间,其最优利润和最优需求较少;此外,采用收益分享方式构建了供应链协调模型,得出销售商收益分享比例处于某一范围内才能实现供应链的协调。

Decision-making and Coordination of Pricing and Committed Delivery Time of Make-to-order Supply Chain

In light of the impact of price and committed delivery time on the demand of make-to-order production,as well as the delays arising therefrom,this paper established a pricing and committed delivery time decision model for a supply chain composing of a manufacturer and a seller.The result shows that the optimal committed delivery time is bound to service level,and improving the service level can reduce the double marginalization effect;and compared to centralized decision-making,decentralized decision-making is more fitting for higher prices and shorter committed delivery time,leading to fewer optimal revenue and optimal demand.In addition,we built a supply chain coordination model based on revenue sharing,and concluded that only when the seller's revenue sharing ratio is within a certain range,can the supply chain be coordinated.