Why students choose a hospitality-degree program An Australian case study |
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| Affiliation: | 1. Hôpital Édouard-Herriot, 5, place d’Arsonval, 69003 Lyon, France;2. Centre hospitalier Lyon Sud, 165, chemin du Grand-Revoyet, 69310 Pierre-Bénite, France;3. French association of genetic counselors, 16, rue de Lorraine, 13008 Marseille, France;4. Centre hospitalier métropole Savoie, place Lucien-Biset, 73000 Chambéry, France;1. Department of Systems Engineering and Engineering Management, City University of Hong Kong, 83 Tat Chee Avenu, Kowloon Tong, Hong Kong;2. Centre for Systems Informatics Engineering, City University of Hong Kong, 83 Tat Chee Avenu, Kowloon Tong, Hong Kong;3. School of Management, Hefei University of Technology, Hefei, Box 270, Hefei 230009, Anhui, PR China;4. Key Laboratory of Process Optimization and Intelligent Decision-making, Ministry of Education, Hefei, Box 270, Hefei 230009, Anhui, PR China;1. Discipline of Social & Administrative Pharmacy, Universiti Sains Malaysia, 11800 Penang, Malaysia;2. Pendita Consulting, 59 Lorong Pondok Upih 3, Taman Nyaman Indah, 11000 Penang, Malaysia;1. Hart School of Hospitality, Sport, and Recreation Management, James Madison University, Harrisonburg, VA 22807, USA;2. Department of Advertisement and PR & Event Planning, Woosuk University, 443, Samnye-ro, Samnye-eup, Wanju-gun, North Jeolla Province, Republic of Korea;3. College of Hospitality and Tourism Management, Niagara University, Lewiston, NY 14109, USA;4. The Collins College of Hospitality Management, California State Polytechnic University Pomona, 3801 W. Temple Ave., Pomona, CA 91768, USA |
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| Abstract: | High-school students who enrolled in a hospitality-degree course at Victoria University in Melbourne, Australia, reported that their choice was based on the reputation and availability of a particular course of study rather than on the overall reputation of the university. This study, which used focus groups and a questionnaire completed by 143 first-year students, found that only 53 percent had decided to study at the university before deciding to pursue hospitality studies. Slightly more than a third reported that they chose the university at the same time that they decided on a hospitality career. Only 10 percent knew that they wanted a career in the hospitality industry before they chose a college. Many students were influenced by positive perceptions of the hospitality industry from personal observations, experience as casual or part-time employees, and media reports on the projected rates of growth in the hospitality industry. The influence of peers and knowledgeable adults was surprisingly low. |
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