| 卧龙湖旅游品牌建设研究 |
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| 引用本文： | 王淑慧.卧龙湖旅游品牌建设研究[J].经济研究导刊,2014(35):96-97. |
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| 作者姓名： | 王淑慧 |
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| 作者单位： | 沈阳工程学院,沈阳,110131 |
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| 基金项目： | 辽宁省社会科学规划基金项目 |
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| 摘 要： | 提出卧龙湖旅游品牌建设策略——旅游文化品牌的打造和旅游文化品牌的营销。康平县卧龙湖旅游品牌建设应体现康平县的地方文脉特征,凸显"悠然静谧园,神怡湿地村"的塞北明珠特色,抓住游客市场的心理需求,适应人们回归自然的生理需求,从而实现旅游产品的经济效益和社会效益相统一的目的。
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| 关 键 词： | 卧龙湖旅游 品牌建设 开发策略 |
Study on the construction of tourism brand of Wolong Lake |
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| WANG Shu-hui.Study on the construction of tourism brand of Wolong Lake[J].Economic Research Guide,2014(35):96-97. |
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| Authors: | WANG Shu-hui |
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| Institution: | WANG Shu-hui (Shenyang Institute of Engineering, Shenyang 110131, China ) |
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| Abstract: | This paper presents the Wolong Lake Tourism Brand Construction Strategy-- cultural tourism brand building and brand of cultural tourism marketing. Wolong Lake tourism brand construction in Kangping County,Kangping county should reflect local cultural characteristics,highlight the ＂leisurely quiet garden,Shen Yi wetland village＂ Saibei pearl characteristics,seize the psychological needs of tourists market,adapt to the physiological needs of the people to return to nature,so as to realize the tourism products through the unified economic benefit and social benefit. |
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| Keywords: | Wolong Lake tourism brand construction development strategy |
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