首页 | 本学科首页   官方微博 | 高级检索  
     

标准竞争与企业的标准竞争战略研究
引用本文:张泳,郭炜. 标准竞争与企业的标准竞争战略研究[J]. 科技进步与对策, 2006, 23(6): 49-51
作者姓名:张泳  郭炜
作者单位:1. 暨南大学,管理学院,广东,广州,510632
2. 华中科技大学,管理学院,湖北,武汉,430074
摘    要:标准竞争已经成为领先企业获取竞争优势的新途径,而且成为一种根本性的竞争战略。从战略角度研究了标准竞争,并探讨了企业在竞争过程中采取的不同战略。

关 键 词:行业标准  标准竞争  标准竞争战略
文章编号:1001-7348(2006)06-0049-03
收稿时间:2005-08-03
修稿时间:2005-08-03

Study of Standard Competition and Standardization Strategy of Enterprises
Zhang Yong,Guo Wei. Study of Standard Competition and Standardization Strategy of Enterprises[J]. Science & Technology Progress and Policy, 2006, 23(6): 49-51
Authors:Zhang Yong  Guo Wei
Abstract:Standard competition has became a new way to get competitive advantage and a basic competitive strategy of leading enterprises. This article studies standard competition from the point of view of strategy. The different strategies used in the process of standard competition are analyzed, and the effects of standardization strategy are discussed. The study of standard competition from the prospective of corporate strategy provides new vision for strategy study, and has directions for enterprises participating standard competition in practice.
Keywords:industrial standard    standard competition    standardization strategy
本文献已被 CNKI 维普 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号