基于SWOT分析法的龙江集团木材加工业营销战略探析

目前,龙江集团木材加工业具有原材料基础不断改善、地理区位优势明显的内部优势、振兴东北老工业基地以及实施天然林保护工程的政策优势和中俄区域合作所带来的木材加工业的外部发展机会.但是,龙江集团木材加工业也存在著市场营销观念落后、市场营销组合不配套、缺乏营销沟通、社会服务体系不健全、行业内竞争日益激烈等劣势,制约着该行业的发展.龙江集团木材加工业应从实施营销战略入手,切实树立现代市场营销理念,采取市场营销优化组合策略,扩展营销方式,完善服务体系,切实保证龙江集团木材加工业的良性发展.

On Marketing Strategy of Wood-processing Industry of Longjiang Group Based on SWOT Analysis

Now in wood processing industry of Longjiang Group,there exist some internal advantages of increasing improvement in ma-terial base and obvious location advantages in geography and some external development opportunities due to new situation of revitalizing the old industrial base of the northeast,implementation of protection project on natural forests and regional cooperation between China and Russia.But the following disadvantages also restrict its development i.e.out-of-date marketing concept,non-coordin...