| 试谈地方报的新闻宣传策划 |
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| 引用本文： | 张弛.试谈地方报的新闻宣传策划[J].理论观察,2006(1):124-125. |
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| 作者姓名： | 张弛 |
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| 作者单位： | 齐齐哈尔日报报业集团,黑龙江,齐齐哈尔,161005 |
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| 摘 要： | 进入21世纪以来,报纸进入“深读”时代,读者对新闻的深层次全方位需求给地方报纸提出了加强新闻宣传策划的新要求。搞好新闻宣传策划活动应遵循其科学性、创新性、典型性的要求,体现特征、分开层面,从战略层面、战役层面和战术层面去搞策划,努力提高报纸的吸引力。
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| 关 键 词： | 地方报 新闻宣传策划 核心竞争力 |
| 文章编号： | 1009-2234（2006）01-0124-02 |
| 收稿时间： | 2005-12-10 |
| 修稿时间： | 2005年12月10 |
Talk about Propaganda and Plot of Local Newspaper |
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| ZHANG Chi.Talk about Propaganda and Plot of Local Newspaper[J].Theoryotic Obsorvation,2006(1):124-125. |
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| Authors: | ZHANG Chi |
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| Abstract: | Since 21th Century, newspaper enter the time of read deeply, readers raise new requires in propaganda and plot of news of local newspaper, how to realize the importance of propaganda of plot, and raise the level of plot, how to raise the competition, we must pay attention to the problems. |
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| Keywords: | local newspaper propaganda and plot of news competition |
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