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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference |
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| Authors: | Virginie De Barnier Stijn MJ van Osselaer |
| Institution: | a University Paul Cézanne Aix-Marseille (IAE Aix) and Wesford Business School Grenoble, France b University of Florida, USA c University Paul Cézanne Aix-Marseille, (IAE Aix), France d Euromed Management, Marseilles, France e RSM Erasmus University, Rotterdam, The Netherlands |
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| 本文献已被 ScienceDirect 等数据库收录！ | |