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Retailing evolution research: Introduction to the special section on retailing research

Authors:	David J. Ortinau Barry J. Babin

Affiliation:	^a Department of Marketing, University of South Florida, Tampa, FL 33620, United States ^b Marketing Department, Louisiana Tech University, Ruston, LA 71272, United States ^c Marketing Department, HEC-Montreal, Montreal, QC Canada

Abstract:	This JBR Special Issue on Retailing includes several high quality research studies presented at the 10th and 11th Society for Marketing Advances Retail Strategy and Patronage Behavior Symposiums. The articles cover a wide range of interesting and important retailing topics including topics such as atmospherics, self-esteem and advertising. This introduction offers a few comments on the 2007 and 2008 Symposiums' content including a brief overview of each article.

Keywords:	Retailing Strategy Evolution Advertising Customer Self-esteem
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