| 中国吴桥国际杂技艺术节发展对策研究 |
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| 引用本文： | 郭伟,池渤然,柳玉清. 中国吴桥国际杂技艺术节发展对策研究[J]. 商业研究, 2006, 0(20): 194-196 |
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| 作者姓名： | 郭伟 池渤然 柳玉清 |
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| 作者单位： | 燕山大学,经济管理学院,河北,秦皇岛,066004 |
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| 基金项目： | 燕山大学校科研和教改项目;河北省教育厅社会科学基金 |
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| 摘 要： | 旅游节庆以其广泛的影响力和强大的带动作用在全国各地广泛兴起,发展迅速。中国吴桥国际杂技艺术节以独有的特色吸引了国内外众多游客,对提高旅游地形象、带动区域经济的发展发挥着积极的作用。但是目前其提供的产品与服务距市场要求仍然有较大差距,亟需从产品包装形式、服务质量、节庆购物品开发、宣传促销力度以及举办城市的配套设施与服务等方面进行改进,以促进其健康发展。
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| 关 键 词： | 旅游节庆 中国吴桥国际杂技艺术节 品牌 中国 |
| 文章编号： | 1001-148X（2006）20-0194-02 |
| 收稿时间： | 2006-02-20 |
| 修稿时间： | 2006-02-20 |
On the Development of China Wuqiao International Circus Festival |
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| GUO Wei,CHI Bo-ran,LIU Yu-qing. On the Development of China Wuqiao International Circus Festival[J]. Commercial Research, 2006, 0(20): 194-196 |
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| Authors: | GUO Wei CHI Bo-ran LIU Yu-qing |
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| Affiliation: | School of Economics and Management, Yanshan University, Qinhuangdao, Hebei 066004, China |
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| Abstract: | Tourism festival celebration that has developed rapidly in China are now gaining the nationwide attraction due to their great influence and powerful stimulation effects.China Wuqiao International Circus Festival,a well-known for its distinctive characteristics,has attracted a great number of foreign and domestic visitors,playing an important role in enhancing the image of tourist destination and promoting the development of regional economy.However,the product and service it supplies at present are far from the demand of the market.It is therefore an urgent need to improve its packing form,service quality,souvenir development,power of promotion,the related facilities and service of the host city. |
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| Keywords: | tourism festival celebration China wuqiao international circus festival brand China |
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