Short term financial success in large business organizations: The environment-strategy connection

This study examines the interrelationships of environmental changes and strategic action variables with each other and with short term success, for 358 large business firms over a 45 year period. Success (Fortune ratings and ROA) is found to be related to two strategic decision segments. Several strategy-environment relationships are also found. Some methodological problems are noted in the attempt to move policy research from case analysis to statistical explanation.