Equalising Share-Ownership |
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| Authors: | Maureen Guirdham Lecturer Siew Choo Tan |
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| Affiliation: | Marketing at the city University Business School and Director of the MBA programme. After reading PPE at Oxford she worked in marketing for Shell. Her recent research and publications are mainly in the field of purchasing behaviour for financial services;BSc in comuter science from imperial College and in MBA from City University Business School She is Research Assistant on the city-funded project to study purchasing behaviour for financial products, based at City University Business School. |
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| Abstract: | More effective marketing of shares in denationalised assets might increase their holdings by older and younger age-groups and women. But Dr Maureen Guirdham and Siew Choo Tan, of the City University Business School, argue that other forms of financial provision may be better suited than investment in shares fo people with lower incomes. |
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