基于网络的商务中介产业功能与优势定位

网络经济正不断推动传统产业的融合与转型,这为电子商务及新型网络中介服务业的发展奠定了基础,基于网络的商务中介产业尽管有其存在的必然性和合理性,但是要在激烈的竞争中塑造竞争优势,需要围绕顾客需求,强化需求代理之功能定位和优势塑造。

The Industrial Function and Advantage Orientation of Network Intermediary Based E-commerce

traditional industries are merging in the pres- ence of network technology. Though it is necessary for the development of e-commerce and intermediary, but their ad- vantage is based on customers' demands. so e-commerce and intermediary enterprises should change their objectives from serving for supplies to serving for customers.