连锁超市物流配送的现状分析及对策

连锁超市在我国已发展近30年了,在人们生活中扮演越来越重要的角色,正在以更快的速度迅猛发展。随着我国加入WTO和全球经济一体化,沃尔玛、家乐福等国外大型连锁超市纷纷进入我国,给国内连锁超市带来巨大的冲击。本土连锁超市虽然得到了长足的发展,但与国际大型连锁超市相比在物流设施、运作模式上都相距甚远。如何提高连锁超市在市场中的竞争力,是目前国内连锁企业思考的重要问题,配送作为连锁经营最重要的一环出现在人们的视线中。文中从现阶段我国连锁超市主要的配送模式入手,重点对物流配送的运营现状进行分析并找出其存在的问题,最后提出初步的优化策略以供参考。

Analysis and Countermeasures for Supermarket Chain Logistics

Supermarket chains in China has developed nearly 30 years,it play an increasingly important role in people's lives,with the fast development speed.Sharpening joining WTO and the global economy integration trend with our country.Wal-Mart,Carrefour and other large supermarket chains have entered our National,to the domestic supermarket chains have a huge impact.Although the local supermarket chains has been great progress,but compared with the large international supermarket chain in the logistics facilities,...