我国食品企业危机管理探析——由思念汤圆事件引起的思考

本文从最近爆出的思念汤圆创可贴和霉菌超标事件入手,总结了我国食品企业危机频发的原因和面临的主要危机,创新性地提出将海尔"斜坡球体理论"应用于企业危机管理,阐明危机管理各影响因素之间关系的同时,提出了相应的危机管理策略,以更好地促进食品企业的发展。

Research on Chinese Food Enterprise Crisis Management——the Thinking of Event That Caused by Miss Rice Balls

This article from the recent explode of miss rice balls a band-aid and mold of overweight events,and summarized the food crisis in our country enterprise and the reason of the frequent facing major crisis,and finally put forward innovative will haier "slope sphere theory" used in enterprise crisis management,clearly stated crisis management all the factors of the relationship between the at the same time,puts forward the corresponding crisis management strategy,to better promote food the development of the enterprise.