Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study |
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| Authors: | Anusorn Singhapakdi Janet K Marta Kumar C Rallapalli C P Rao |
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| Institution: | (1) Marketing Area, College of Business & Public Administration, Old Dominion University, Norfolk, VA, 23529-0220, U.S.A.;(2) Northwest Missouri State University, U.S.A.;(3) GlaxoWellcome Inc., U.S.A.;(4) Kuwait University, Kuwait |
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| Abstract: | This study examines the influence of religiousness on different components of marketing professionals' ethical decision making: personal moral philosophies, perceived ethical problem, and ethical intentions. The data are from a national survey of the American Marketing Associations' professional members. The results generally indicate that the religiousness of a marketer can partially explain his or her perception of an ethical problem and behavioral intentions. Results also suggest that the religiousness significantly influences the personal moral philosophies of marketers. |
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