连锁商业网络营销物流配送策略分析

网络营销是21世纪企业竞争的焦点。我国连锁间业面对着来自国内外的诸多竞争对手,面临着越发激烈的竞争,要从竞争中取胜,就要利用好自己的优势。连锁商业具有的物流配送优势使得连锁商业实施网络营销更加有利。但是网络营销对物流配送提出了更新更多的要求,我们必须有针对地调整连锁商业的物流配送体系,以适应网络营销发展的要求。主要考虑以下几个方面工作;应该建议集中化的物流管理,以便对各个“虚拟创库”进行统一的管理和调配;有效利用第三方物流,以适应网络营销系统中不断增大的服务半径和货物集散空间;大力推行信息化配送制,发展信息化、自动化、现代化的新型物流配送,以实现整个物流过程的实时监控、实时决策。

Strategy Analysis of Chain Businesses in E-marketing Logistic Allocation

Business competition in twenty- first century revolves around E-marketing. China's chain businesses are confronted with fierce competition from various rivals home and abroad. Businesses must make the most of their own advantages to ensure success in competition. Situations are in favor of chain businesses in E-marketing because of their advantageous position in logistic allocation. Nevertheless, E-marketing set more new requirements of logistic allocation. Therefore, logistic system of chain businesses must be adopted according to different needs, to meet the requirements. We must take the following aspects into consideration; Establishing centralized logistic management to administrate separate"virtual warehouse"; Making effective use of third party logistics to adjust to the service range and room for goods collection and distribution in E-marketing; Promoting informationalized logistics and developing informationalized, automatic, modernized logistic allocation, to realize instant monitor and decision-making during the whole logistic allocation.