| 零售商业品牌的打造 |
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| 引用本文： | 米贵琪,王旭,张叶栩. 零售商业品牌的打造[J]. 价值工程, 2005, 24(11): 92-95 |
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| 作者姓名： | 米贵琪 王旭 张叶栩 |
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| 作者单位： | 石家庄信息工程职业学院,石家庄,050031;石家庄经济学院,石家庄,050228 |
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| 基金项目： | 本文为河北省社科联2005年度研究课题.（编号：200505042） |
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| 摘 要： | 在经济全球化程度愈来愈高的情况下,中国作为WTO成员国已经取消外资进入零售商业的限制,必然导致零售商业市场竞争的进一步加剧。本文拟从我国零售商业品牌现状分析入手,对零售商业品牌结构、打造策略进行探讨,尽快打造我国有竞争力的零售商业企业。
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| 关 键 词： | 零售商业 品牌 现状 结构 打造 |
| 文章编号： | 1006-4311（2005）11-0092-04 |
To Create the Brand of the Retail Trade |
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| Mi Guiqi,Wang Xu,Zhang Yexu. To Create the Brand of the Retail Trade[J]. Value Engineering, 2005, 24(11): 92-95 |
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| Authors: | Mi Guiqi Wang Xu Zhang Yexu |
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| Affiliation: | 1 Shijiazhuang Vocational College of Information Engineering,Shijiazhuang 050031 ,China; 2 Shijiazhuang Institute of Economics,Shijiazhuang 050228,China |
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| Abstract: | As WTO members, In a situation that the power of economic globalization is stronger and stronger, Chinese government has already permitted that the Foreign corporation invest in retail trade. It must cause the further aggravation of the market competition of retail trade. This thesis analyze the brand current situation and the brand structure of retail trade in China,propose to ereate our own competitive retailing brand. |
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| Keywords: | retail trade brand current situation structure create |
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