走出企业战略内容和定位的误区

随着社会主义市场经济体制的初步确立,我国的企业开始走出忽视战略管理的泥潭,人们对企业战略的研究正方兴未艾。然而,目前在对企业战略的理解和应用上又存在着诸多的误区,并且严重制约了企业的健康发展。本文探讨了企业战略内容和定位失误的具体表现及其校正的方法。

Walking out of the Misunderstanding Region on the Content and Location of Enterprise Strategy

With the primary establishment of socialist market economic system, the enterprises start to get out of the mud of neglecting strategy management. Experts are studying the enterprise strategy hard. But the understanding and appliance on the enterprise strategy of people are not always right and so limit the healthy development of enterprises seriously. The detailed performance and the correcting methods are mentioned in this article.