不同产业集群模式下中小企业商业模式创新研究

为了更好地促进不同产业集群模式下中小企业的创新发展,依据产业集群产生的动力源类型、来源及其路径,把现有的产业集群发展模式归纳为市场导向、多核式、产业转移、规划引导4种类型。针对不同集群模式下中小企业的赋存与运营特点,将中小企业划分为配套型与市场型2种类型。在界定商业模式创新类型定位的基础上,围绕商业模式创新系统构成要素提出了2种商业模式创新:挖掘型创新和调整型创新。认为配套型宜采用挖掘型创新,市场型宜采用调整型创新。运用所构建的商业模式创新系统,围绕洞察价值、创造价值、传递价值、获取价值商业模式等创新系统构成要素,分别探讨了2种不同类型中小企业商业模式创新的实现路径。研究结果对中小企业摆脱发展困境具有一定的借鉴价值,可为不同产业集群模式内中小企业的商业模式创新提供思路。

Study of business mode innovation of small and medium-sized enterprises under different industrial cluster modes

In order to better explore the innovative development of SMEs under different industrial cluster modes, the existing mode of industrial cluster development is classified into market orientation, multi-core mode, industrial transfer, planning guide based on the types of power source generated by industrial cluster, the origin of power source and the path of cluster. In the light of the characteristics of the existence and operation of SMEs in different cluster modes, the SMEs are divided into two types: matching type and market type. The business mode innovation need to be probed into by different types of SMEs based on the positioning of business mode innovation type around the business mode of innovation system components. The article views that the excavating innovation should be adopted to the supporting type, the adjusting innovation should be used to the market, the path of business mode innovation of two different types of SMEs will be discussed and achieved by applying the constructed business mode innovation system around the business mode innovation system components of insight into value, creating value, transferring value, accessing value. The research results have some reference value for small and medium-sized enterprises to get rid of the development dilemma, and new effective ideas will be given to the SMEs business mode innovation in different industrial cluster modes.