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国有外贸企业战略转型的理论选择及分析模型
引用本文:王晓云,王剑敏.国有外贸企业战略转型的理论选择及分析模型[J].商业研究,2005(2):10-13.
作者姓名:王晓云  王剑敏
作者单位:浙江大学,管理学院,浙江,杭州,310027
摘    要:随着我国加入WTO ,国有外贸企业失去了独享的外贸经营权 ,国有外贸企业的经营环境发生了巨变 ,使得国有外贸企业进行战略转型成为一个迫切需要探讨的理论与实践问题。从战略管理的角度探讨我国国有外贸企业战略转型的理论基础和分析模型 ,为指导我国国有外贸企业转型 ,寻找适合的理论基础

关 键 词:国有外贸企业  战略管理  战略转型  分析模型
文章编号:1001-148X(2005)02-0010-03
修稿时间:2003年10月30

The Theory and Model of Strategy Restructuring of China's State - owned Foreign Trade Companies
Abstract:With China's entrance into the WTO, the state-owned foreign trade companies have lost their monopolization in foreign trade. The management environment of state-owned foreign trade companies have changed greatly,which made the strategy restructuring in state-owned foreign trade companies a theory and urgent problem to be resolved in practice. This paper reveals the theory and analysis model of strategy restructuring in China's state-owned foreign trade companies in the light of strategy management.
Keywords:state-owned foreign trade company  strategic management  strategy restructuring  analysis model
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