投资者关系管理的现实基础与理论分析

自20世纪50年代投资者关系管理产生以来,伴随着全球经济一体化和市场的激烈竞争以及"股东至上主义"回潮进入了一个新的发展时期,近年来,我国实业界也开展了投资者关系管理,然而,我国的投资者关系管理是否具有西方发达国家投资者关系管理的有效性日益成为人们关注的焦点。基于此,试图从现实基础与理论分析的视角剖析投资者关系管理的动因,说明企业内外环境对投资者关系有效性的影响,旨在对我国企业的投资者关系管理提供理论指导。

Investor Relationship Management:Practical Foundation and Theoretical Analysis

Under the background of global economy integration and growing competition on market,also with the shareholder-oriented fashion rolling back,the Investor Relationship Management has developed into a new stage after its emergence in 1950s.Recently it has especially been applied actively in our country.However,it is great wondered that whether IRM get its effectivity in our country as well as it ever done be in western developed countries.Therefore,the article focuses on the inner reasons of IRM with its prac...