Gaining comparative advantage in supply chain relationships: the mediating role of market-oriented IT competence |
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Authors: | Donna F Davis Susan L Golicic |
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Institution: | (1) Marketing Area, Rawls College of Business MS2101, Texas Tech University, Lubbock, TX 79409, USA;(2) Department of Management, Colorado State University, 217 Rockwell Hall, Fort Collins, CO 80523-1275, USA |
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Abstract: | Trading partners continue to make significant investments in information technology (IT) infrastructure to facilitate the
flow of market information across supply chains, yet the underlying mechanisms linking IT implementation to firm performance
have not been clearly specified. Drawing on the resource-advantage theory of competition, we develop and test a model that
proposes market-oriented IT competence as a mediator of the effects of a firm’s IT infrastructure on market information flow
which, in turn, yields comparative advantages in supply chain relationships. Market-oriented IT competence is conceptualized
as a firm’s ability to deploy an IT infrastructure in support of the organization-wide collection, dissemination and use of
market information to respond to market needs. We test the effects of market-oriented IT competence using data collected from
managers in the logistics services industry. Findings show that market-oriented IT competence is a critical link between IT
infrastructure and comparative advantage in supply chain relationships. |
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