| Abstract: | This article presents the results of a study that analysed whether social responsibility had any bearing on the decision making
of institutional investors. Being that institutional investors prefer socially aligned organizations, this study explored
to what extent the corporate actions and/or social/environmental investments influenced their decisions. Our results suggest
that there are specific variables that affect the perceived value of the organization, leading to decisions to not only invest,
but whether to hold or sell the shares, and therefore having a consequential impact on the capital market’s valuation. |
