| 打造“中原录井”品牌 |
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| 引用本文： | 崔洪波,胡合印. 打造“中原录井”品牌[J]. 企业科技与发展, 2010, 0(2): 82-83 |
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| 作者姓名： | 崔洪波 胡合印 |
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| 作者单位： | 中原油田地质录井处,河南濮阳457001 |
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| 摘 要： | 名牌战略属于企业生存与发展战略。实施名牌战略是企业具有远见卓识的表现,能够帮助企业做大做强。名牌战略不仅仅是对单个产品的打造,更重要的是要提升企业的整体形象和价值。
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| 关 键 词： | 打遣 录井 品牌 |
To Build Zhongyuan Well Logging Brand |
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| CUI Hong-bo,HU He-yin. To Build Zhongyuan Well Logging Brand[J]. , 2010, 0(2): 82-83 |
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| Authors: | CUI Hong-bo HU He-yin |
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| Affiliation: | (Zhongyuan Oil Fie,ld Well Logging Center, Puyang Henan 457001 ) |
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| Abstract: | Branding strategy is a survival and development strategy for an enterprise. To carry it out shows an enterprise＇s wise step, which can also make the enterprise strong and well. Branding strategy is not only to build a single product, but also to improve the whole image of an enterprise and its value. |
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| Keywords: | build well logging brand |
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