JORDANS potential tourism development

Following the peace accords with Israel, Jordans potential as a destination increased significantly. Jordan consequently sought advice from various international parties for developing tourism. However, almost identical development plans designed years before by some of the same parties remain unimplemented. This is because major responsibility lies with the government and its personnel policies, taxation rates, micromanagement, and unreliable record keeping. However, beyond these problems are issues having to do with guest\host relations, cultural values, and the legacy of over a half-century of wars and enmity toward those who now compose a large portion of its market—the Israeli tourists. This paper discusses whether tourism in Jordan will be an economic boon or a destabilizing factor.