| 基于熵值法的运输型物流企业顾客满意度研究 |
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| 引用本文： | 白世贞,王海滨. 基于熵值法的运输型物流企业顾客满意度研究[J]. 哈尔滨商业大学学报(社会科学版), 2008, 0(1): 7-10 |
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| 作者姓名： | 白世贞 王海滨 |
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| 作者单位： | 哈尔滨商业大学,物流学院,黑龙江,哈尔滨,150076 |
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| 摘 要： | 顾客满意度在不同的行业与企业有着不同的定义,其评价标准也难以确定,为了克服传统顾客满意度测评中各指标权重确定方法的局限性,借助于信息工程学中"熵"的概念,利用熵的大小度量确定权重,对运输型物流企业顾客满意度评价问题进行测评研究.
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| 关 键 词： | 运输 模糊熵 顾客满意度 |
| 文章编号： | 1671-7112（2008）01-0007-04 |
| 收稿时间： | 2007-05-23 |
| 修稿时间： | 2007-05-23 |
Research on Transporting Logistics Customer's Satisfaction Degree Based on Fuzzy Entropy |
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| BAI Shi-zhen,WANG Hai-bin. Research on Transporting Logistics Customer's Satisfaction Degree Based on Fuzzy Entropy[J]. Journal of Harbin University of Commerce:Social Science Edition, 2008, 0(1): 7-10 |
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| Authors: | BAI Shi-zhen WANG Hai-bin |
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| Abstract: | The customer satisfaction degree has different definition in different industries and enterprises, so the standard of evaluation is different to ascertain. To overcome the limitation of traditional methods of evaluating customer satisfaction, the research on transporting logistics customer satisfaction is improved by using entropy of information engineering. |
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| Keywords: | transporting fuzzy entropy customer satisfaction degree |
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