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我国公关社团为何举步维艰
引用本文:许项发.我国公关社团为何举步维艰[J].理论观察,2003(1):46-47.
作者姓名:许项发
作者单位:西安财经学院公共管理系,陕西,西安,710061
摘    要:在培育中国公关市场,推动中国公关事业健康发展方向,我国公关社团肩负着重要使命。然而由于未能摆正使命与利益的关系,未能很好的为社会、企业服务,由少数人说了算,缺乏董事会运作机制和缺乏管理知识会员的能力,致使国内众多公关社团举步维艰。只有克服了上述缺陷,才能迎来公关社团的艳阳天,才能更好地促进公关事业的发展。

关 键 词:公关社团  运作机制  管理能力
文章编号:1009-2234(2003)01-0046-02
修稿时间:2002年12月3日

The Difficulties in the Public Relation Organizations in China
XU Xiang-fa.The Difficulties in the Public Relation Organizations in China[J].Theoryotic Obsorvation,2003(1):46-47.
Authors:XU Xiang-fa
Abstract:The public relation organizations in China bear an important mission in cultivating the public relation markets and promoting its healthy development.However,there exist the following defects,such as the improper relationship between mission and interests,poor service for the society and enterprises ,decision made by some small group of people,and lacking operating system of board of directors and the ability of administrating the knowledgeable members.These have caused alot of difficulties in the public relation organizations in China.After painful experience,we must try to overcome these defects to have a bright future and a better development of the public relation cause.
Keywords:public relation organization  operating system  administrating ability
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