| 我国酒店在线预订价格竞争的实证研究 |
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| 引用本文： | 李东娟,熊胜绪. 我国酒店在线预订价格竞争的实证研究[J]. 旅游学刊, 2011, 26(12): 37-41 |
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| 作者姓名： | 李东娟 熊胜绪 |
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| 作者单位： | 1. 中南民族大学管理学院,湖北 武汉 430074;中南财经政法大学,湖北 武汉 430073
2. 中南财经政法大学,湖北 武汉,430073 |
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| 基金项目： | 湖北省教育厅项目(QSY09039)资助~~ |
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| 摘 要： | 在线旅行预订已经成为消费者日益青睐的旅游产品消费模式，其中酒店的在线预订增长量尤其明显。目前在酒店在线预订市场中，既有旅行在线代理商也有酒店官网，且两者竞争越来越激烈。这两种主要的酒店在线预订其价格有没有显著性差异？不同类型酒店差异表现是否一致？文章借用配对样本￡检验方法对我国酒店在线预订价格竞争进行实证研究，深度剖析两种在线预订渠道的定价规律及形成原因，并提出相关建议。
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| 关 键 词： | 酒店 在线预订 价格竞争 |
An Empirical Study on the Price Competition of Hotel Online Reservation in China |
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| LI Dong-juan , XIONG Sheng-xu. An Empirical Study on the Price Competition of Hotel Online Reservation in China[J]. Tourism Tribune, 2011, 26(12): 37-41 |
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| Authors: | LI Dong-juan XIONG Sheng-xu |
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| Affiliation: | LI Dong-juan1,XIONG Sheng-xu2(1.Management School,South-central University for Nationalities,Wuhan 430074,China,2.Zhongnan University of Economics and Law,Wuhan 430073,China) |
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| Abstract: | Online travel reservation has become a consumption pattern of tourism product that gains increasing favors from consumers, with obvious growth volume in hotel online reservation. Currently, in this market, there are both models of travel online business agents and hotel official websites and we witness more and more fierce in their competition. Is there any significant difference in terms of their price？ Do different types of hotels show the same outcome？ Based on this background, we make an empirical study of the price competition of hotel online reservation in China by using paired-sampled T-test method and deeply analyze the price-fixing regulation and the cause of the formation of these two kinds of models on online reservation channels. Corresponding suggestions are thus PUt forward. |
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| Keywords: | hotel online reservation price competition |
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