| 中国公路货运价格博弈现象分析 |
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| 引用本文： | 莫鸿,胡荣,陈圻.中国公路货运价格博弈现象分析[J].价值工程,2009,28(11). |
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| 作者姓名： | 莫鸿 胡荣 陈圻 |
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| 作者单位： | 莫鸿(广西大学商学院,南宁,530004);胡荣,陈圻(南京航空航天大学经济与管理学院,南京,210016) |
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| 摘 要： | 公路货物运输在现代物流业中占据重要地位,但是当前中国公路货物运输业恶性竞争剧烈。从博弈论的角度,运用Bertrand寡占模型对企业间价格行为进行分析,从运输企业提供的服务价格与服务质量关系角度出发,用纯战略均衡方法进行探讨,提出公路货物运输企业应采取提供不同服务质量的差别定价战略。
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| 关 键 词： | 公路货物运输 服务价格 服务质量 博弈分析 |
To Analyse on Phenomena of Game for the Prices Road Freight Transport in China |
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| Abstract: | Faced the fact that competition within road freight transport industry is getting fierce in China, this essay is based on the perspective of game theory, adopting the Bertrand oligopoly model to analyze the price behavior among road freight transport enterprises. Game theory(pure strategic Nash equilibrium)has been used to analyze the relation between price of transport service and service quality within road freight transport industry. It is pointed out that making different pricing policies due to different service qualities is not only profitable for road freight transport enterprises, but also beneficial to the overall improvement of road freight transport service quality. |
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| Keywords: | road freight transport service price service quality game analysis |
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