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高铁服务质量“提速”的思考
引用本文:许国平. 高铁服务质量“提速”的思考[J]. 江苏商论, 2012, 0(2): 107-109
作者姓名:许国平
作者单位:咸宁学院经济与管理学院
摘    要:高铁在我国的快速发展,正在给公众的生活带来巨大的改变,高铁的服务质量成为人们日益关注的话题。针对目前高铁服务中存在的服务意识淡薄、服务过程设计的缺陷以及服务失误管理不力等质量问题,提出了树立"以顾客为中心"的服务观念,管理顾客期望,设计服务蓝图优化服务过程,积极实施服务补救等提高高铁服务质量的对策措施。

关 键 词:高铁服务质量  服务意识  服务蓝图  服务补救

Contemplation of the Bettering the Service Quality of High-speed Rail
Xu Guoping. Contemplation of the Bettering the Service Quality of High-speed Rail[J]. Jiangsu Commercial Forum, 2012, 0(2): 107-109
Authors:Xu Guoping
Affiliation:Xu Guoping(Faculty of economics and management of Xianning University)
Abstract:The rapid development of high-speed rail in China these years has brought about a lot of magnificent changes in people’s life and thus its relevant improvements especially that of its service quality are being focused by more and more people.By virtue of the lack of service consciousness,misconducts and imperfect management and the like problems caused in the process of serving,this essay puts forward several proactive remedies to cure the existent maladies,including the sense of service centering on customers,management of customers’anticipations,proceeding optimization through drawing up service blueprints profoundly and essential implement of service rectification.
Keywords:service quality of high-speed rail  service consciousness  blueprint of service  service remedy
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