| 社会资本对众筹项目融资成功率影响的实证研究 |
| |
| 引用本文： | 曾江洪,甘信禹.社会资本对众筹项目融资成功率影响的实证研究[J].技术经济,2014(11):90-95,115. |
| |
| 作者姓名： | 曾江洪 甘信禹 |
| |
| 作者单位： | 中南大学商学院 |
| |
| 基金项目： | 国家社会科学基金项目“众筹模式中价值共创机制研究”（14BJY008） |
| |
| 摘 要： | 利用中国4个主流众筹平台(点名时间、众筹网、淘梦网、中国梦网)上的365个项目的信息以及318个项目发起人在两大社交平台(新浪、腾讯)上的社交网络数据,从众筹项目发起人的角度研究了其个人社会资本和地域社会资本对众筹项目融资成功率的影响。研究结果显示:发起人的个人社会资本和地域社会资本均与项目融资成功率正相关;整个融资过程中存在明显的地域歧视现象,且在融资临近截止期"地域歧视现象"最为显著。
|
| 关 键 词： | 众筹 融资 社会资本 |
Empirical Research on Effect of Social Capital on Success Rate of Crowdfunding Project |
| |
| Zeng Jianghong,Gan Xinyu.Empirical Research on Effect of Social Capital on Success Rate of Crowdfunding Project[J].Technology Economics,2014(11):90-95,115. |
| |
| Authors: | Zeng Jianghong Gan Xinyu |
| |
| Institution: | (School of Business, Central South University, Changsha 410083, China) |
| |
| Abstract: | This paper studies the impacts of （individual and territorial）social capital on the success rate of crowdfunding project by using the data of 365 crowdfunding projects hosted on domestic four crowdfunding platforms and the 318 initiators＇ information from two social network platforms. The empirical results show as follows ： initiator＇s individual social capital and territorial social capital are positively related to the success rate of crowdfunding project; when the financing deadline is near, the relationship between ＂ territorial social capital＂ and the success rate of crowdfunding project is more significant. |
| |
| Keywords: | crowdfunding financing social capital |
| 本文献已被 CNKI 维普 等数据库收录！ |
