Greening supply chains: the case of The Body Shop International

The management of the supply chain is an important element in attempts by business to lower its environmental impact. The Body Shop International (BSI) has acquired significant experience in this area, starting with the launch of its supplier environmental star‐rating scheme in 1992. This paper reports on an interview survey of 20 BSI suppliers regarding the potential for improving the environmental performance of the BSI supply chain. BSI was generally seen as a company with a clear and consistent commitment to the environmental cause and good relationships with its suppliers, both of which are critical facilitators of the process of greening their supply chain. However, some barriers were perceived by the suppliers, including the confidentiality of ideas for improvement that might offer commercial advantage, a perception that increased costs could result and the fact that very few customers other than BSI were really interested in ‘green’ products. The paper concludes with a review of the prospects for BSI working with its suppliers to improve their overall environmental impact. Copyright © 1999 John Wiley & Sons, Ltd and ERP Environment.