| Abstract: | This paper discusses the nature and dimensions of consumer complaints in the tourist industry. Tourist grievances are rooted in four structural features of the industry: the lack of coordination between the four major tiers of the service delivery chain; a “contingent” style of operation necessitated by constant environmental uncertainties; a proliferation of travel firms, many of which are small, independent businesses; and an uneven, seasonal fluctuation of consumer demand. In addition, the gap between tourist expectation and the reality of the holiday destination further creates a context favorable to the generation of tourist complaints. Based on cases handled by Canadian/American newspaper ombudsmen, the content of tourist complaints is identified and recommendations for improved industry/client relations are offered. |
