Management fads and information delays: An exploratory simulation study |
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Authors: | Eliot Rich |
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Institution: | aSchool of Business, University at Albany, 1400 Washington Avenue, BA 310, Albany, NY 12222, United States |
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Abstract: | Management fads seem omnipresent. Adoption research that focuses on the uptake of change says little about subsequent abandonment behaviors. In this paper a simulation model is developed that extends adoption and diffusion models to consider abandonment from a dynamic perspective. Analysis of the simulation results leads to the conclusion that incomplete information and bandwagon effects can lead to fad-like behaviors. |
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Keywords: | Management fads Diffusion model Simulation Bandwagon effects |
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