品牌信仰:构建强势品牌的营销新思考

品牌是企业重要的无形资产,也是企业营销战略的核心。本文以营销学、品牌学、心理学为研究基础,基于消费者视角提出了品牌信仰(Brand Belief)的概念、要素和理论模型,系统地提出了缔造品牌信仰的六大关键步骤。

Brand Belief Builds the Powerful Brand

Brand is an important intangible asset of enterprises, but also the core of enterprise marketing strategy.According to marketing,brand, psychology research, based on the consumer presents Brand Belief ’s concept,factors and the theoretical model, put forward six keys to create Brand Belief systematically.