The location of American and Japanese multinationals in Europe

This paper examines the determinants of location choice of American and Japanese foreign direct investment in European manufacturing industries in the early 1990s. The new data used in this study covers 340 Japanese-owned affiliates and 2,312 US-owned affiliates distributed across 38 regions and 7 member states in the European Union. The statistical analysis finds, most importantly, that the location decisions of US and Japanese MNEs are not the same. The Japanese results are consistent with the behavior that firms consider production-cost factors more important than demand-side factors, suggesting Japanese firms’ motive to establish local production capacity to export within the EU market. On the contrary, both cost-side and demand-side factors are found important determinants of location choices for US firms. The results also suggest that location decisions are industry-specific.

Hideki YamawakiEmail: Phone: +1-909-607-8494Fax: +1-909-621-8543