| 简论体验经济视角下的酒店服务创新 |
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| 引用本文： | 毛峰.简论体验经济视角下的酒店服务创新[J].江苏商论,2012(1):30-32. |
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| 作者姓名： | 毛峰 |
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| 作者单位： | 洛阳师范学院历史文化学院 |
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| 摘 要： | 在注重过程参与、个性满足和追求精神愉悦的体验经济时代,酒店需要在服务理念、服务模式、服务环境和氛围上进行改革创新,为客人提供喜出望外的个性化服务和情感化服务。
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| 关 键 词： | 酒店 服务理念 服务模式 服务创新 体验经济 |
A Simple Comment on the Innovation of Hotel Service in the Age of Experience Economy |
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| Maofeng.A Simple Comment on the Innovation of Hotel Service in the Age of Experience Economy[J].Jiangsu Commercial Forum,2012(1):30-32. |
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| Authors: | Maofeng |
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| Institution: | Maofeng(College of History and Culture,Luoyang Normal University) |
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| Abstract: | In order to meet customers’ needs in the age of experience economy,hotels not only need to provide distinct products,but also need to reform their service philosophy,service modes and service environments to offer a considerate and individually specified service. |
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| Keywords: | hotel service conception service mode innovation experience economy |
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