Persian literary heritage tourism: travel agents’ perspectives in Shiraz,Iran |
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Authors: | Neda Torabi Farsani Babak Saffari Zahed Shafiei Armaghan Shafieian |
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Institution: | 1. Department of Museum and Tourism, Art University of Isfahan, Isfahan, Iran;2. Economics Department, University of Isfahan, Isfahan, Iran |
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Abstract: | Literature is a cultural component and literary niche tourism is a novel strategy for preserving and transferring literature heritage. This research has four major purposes: (1) to discover why Shiraz can be a destination for promoting literary tourism in Iran; (2) to identify strategies for stimulating this niche tourism; (3) to measure travel agents’ awareness of literary tourism; and (4) to investigate the attitude of travel agent managers towards this niche market. The results illustrated that travel agents are interested in the literary tourism development and they have a high interest in offering and organizing literary tours for tourists, but they are not familiar with this concept. |
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Keywords: | Creative city literary tourism literature niche tourism Shiraz |
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