茶农互联网保险营销自我排斥研究

互联网+保险排斥议题是认识你的客户风险治理课题的一环,其中茶农户对于互联网+保险工具的使用较为陌生,且对于保险纠纷维权的机制也不娴熟,因此保险客户消费行为与适合性就成为互联网+保险工具风险控制的主要因素,包括物理排斥、营销排斥、自我排斥.通过5个阶段的测试发现互联网+保险工具可以解除茶农的自我排斥,其中人为指导因素对于使用互联网+保险工具使用并无显著影响,茶农可能会因为场景营销购买不合适的商品.

The Research on Self Exclusion of Internet Insurance Marketing of Tea Farmers

Internet insurance exclusion is a part of the risk management topic of your customers. Tea farmers are not familiar with the use of Internet plus insurance tools, and are also not proficient in the insurance dispute protection mechanism. Therefore, insurance customers'' consumption behavior and suitability become the main factors of risk control of Internet plus insurance tools, including physical exclusion, marketing exclusion and self exclusion. Through the five stage of the test, we found that Internet plus insurance tools can relieve the self exclusion of tea farmers. Artificial guidance factors have no significant impact on the use of Internet plus insurance tools. Tea farmers may buy inappropriate products for scene marketing.