我国旅游电子商务发展现状及问题研究

旅游业是全球最大的产业和发展最快的新兴产业之一,对拉动内需、扩大消费、增加就业、旅游创汇及贫困地区脱贫致富等具有积极的作用,因此,许多国家和地区都非常重视旅游业的发展。伴随着我国旅游业的高速发展,旅游信息成为行业重要的战略资源,而电子商务的发展为旅游信息化提供了重要支持。本文在对我国旅游电子商务的发展现状在发展中存在的问题进行分析的基础上,提出了我国旅游电子商务未来发展的对策。

Study on the Development Status and Problems of Tourism Electronic Commerce in China

Tourism is the world＇s largest industrial and fastest-growing emerging industry and has positive effect on stimulating domestic demand,expanding consumption and increasing employment,tourist foreign exchange earning and poor areas such as poverty,therefore,many countries and regions all attaches great importance to the development of tourism.Along with the rapid development of China＇s tourism industry,tourism information became the important strategic resources,and the development of electronic commerce for tourist informationalization provides an important support.In this paper,based on the analysis of the problems in our country tourism electronic commerce development,the future development countermeasures are proposed.