媒体的社会责任研究——以虚假广告为例

近年来,虚假广告严重侵害消费者利益的案件层出不穷。当人们纷纷把矛头指向代言人、广告商等主体时,却忽略了虚假广告的发布者——媒体的责任。文章介绍了虚假广告的界定、特征以及危害,对媒体的角色扮演和原因进行分析,并从归责原则和构成要件两个方面阐述了媒体责任的认定,最后,为虚假广告的防范提出了若干建议。

Research on the Social Liability of the Media

In recent years,the cases that false advertisements violate consumers become the focus of attention and people usually criticize the advertisement companies and the spokesmen.However,we neglect the social liability of the media.This paper introduces the conception and harm of the false advertisements and analyses the role of the media.At last,the author represents some reasons and gives several suggestions against the false advertisements.